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Alexander DAAS ~ Sexy With A Heart Of Gold!

Ring in the New Year! Happy 2014!!alexdaas

At Optical Illusions we love all our brands. (If we didn’t, we wouldn’t sell them!) But to kick off 2014 we want to celebrate the brand with the biggest Heart of Gold… Alexander DAAS.  We love your sexy styles and we love your heart for giving even more!!


Alexander DAAS’ sexy style, philosophy of giving and their attention to detail are all incredible and help to differentiate them from the rest.  Designed in California and handmade in Japan, the eyewear collection includes both classic and modern looks.  Frames are made from the finest Japanese zyl and Italian Mazzucchelli acetates and finished with Italian hinges and German screws.


Simply put, their sunglasses and eyeglasses are mad Sexy. Seen recently on the red carpets worn by Hollywood and major league players, Alexander DAAS pulls a look together and gives it edge.

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San Francisco Giants, Brian Wilson is a huge Alexander DAAS fan and has been photographed many times on at events in Daas. Mike Rowe, star of hit show “Dirty Jobs” was spotted wearing style “eye do II” while on vacation. Jenny McCarthy LOVES her Alexander Daas eyewear. She rocks the modern/retro dark rectangular frame when doing TV appearances. Lo Bosworth, star of MTV’s Laguna Beach knows sunglasses and she prefers the original “eye do” frame when she’s out and about.  Double trouble ~ Rockstar Sammy Hagar and his beautiful wife Kari Hagar might be telling us they would marry again by sporting their Alexander DAAS “eye do” & “eye do II!”

Alexander DAAS ~ Philanthropy

A big shout out to ALEXANDER DAAS! Their philanthropic model should serve as inspiration and example to other companies. They are actually making a difference in other people’s lives and getting others giving too! Part of their formula is inspiring others to be involved as well.

In order to achieve this, ALEXANDER DAAS donates a percentage of its revenue from frame sales to charity. However, they don’t just simply choose to whom to donate ourselves. Their philanthropic efforts are designed to reflect the diverse interests of their partners and to inspire them to get involved. Donations are made in honor of individual retailers to charities of their choice. By allowing our local retailers choose, we are getting them involved in the process in hopes that philanthropy can become a bigger part of their lives, too. And perhaps they will get you, their customer, involved by getting your input about what charity to support…

There is so much to love about Alexander DAAS ~ here is a little more!


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