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Archive for the Optical Illusion Del Mar Eyewear Category

Romance ~ LaFont for Her!

Romance ~ LaFont for Her!

‘LaFont for Her’ is so very French and so very fabulous this season!

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LaFont’s Spring/Summer women’s eyewear collection is bright, colorful, sensual and feminine. Of course nobody does color the way LaFont does, but it is more than just color. Feminine romance is found in the unique ways in which LaFont’s designers play with design in combination with the drama of the color.

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Feminine Frames

LaFont eyewear is consistently bold, playful and romantic. Each pair of glasses and sunglasses is uniquely designed for today’s modern woman. The style is bold and feminine and gives fabulous definition to any look.

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Romantic Eyewear ~ Start Collecting!

Many of our customers collect Lafont frames. Optical Illusion in Del Mar carries the areas largest collection of LaFont frames. Stop in and try some on ~ you’ll fall in love!

Giorgio Armani Eyewear

Giorgio Armani

Giorgio Armani has long been a leader in high end couture and ready-to-wear fashion. Now their eyewear division is taking a huge lead in Social Media and technology with their  innovative “Frames of You” campaign. #framesofyou #armani

 

Super hot, super chic and taking the world of Social Media by storm. Want to get involved? Grab your favorite Armani’s and your smartphone and read on!

 

 

The gist of the campaign is really straightforward. If you wear Armani’s they are betting your life might be a little more than interesting. They encourage their fans to “Get in the Spotlight.” Giorgio Armani eyewear lovers everywhere are editing and posting photos and video of themselves, their lovers and their friends living the Armani lifestyle. What is interesting is how different people from different countries choose to flaunt their frames. We love it!

Optical Illusion in Del Mar is the areas leading source for current eyewear styles. “Armani has always been great but we have noticed an even higher standard of quality in 2013.” Now with this new digital campaign, stockholders are very excited about trending sales. We are just excited about all the fabulous looks we have for the season!

Get in the Spotlight Armani Campaign

“There is a story waiting to be told… YOURS! Be inspired by the new Frames of Life campaign and share your story with us through Frames of You! Every week we will select the best content and publish it here on our website. Shoot a short film or take still shots representing your favorite pair of sunglasses. This time you can direct and star in your own film!” http://alive.armani.com/en/pages/frames-of-life/

From Tokyo to Paris fans of Armani eyewear are posting videos of themselves, their lives, their Armani’s. These vignettes give a glimpse into another world. Armani sunglasses have a long history of being sexy and fashion forward. We, at Optical Illusion Del Mar love that Armani is so tech forward and continuing to set trends in the sunglass and eyeglass industry.

The Legend of Persol

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Function meets sexy Italian style! Persol from “per il sole” meaning “for the sun”, highlighting their function of protection against the sun’s rays. Persol’s reputation through the years includes superior technology but also crazy sexy style! Iconic and legendary, Persol eyewear has long been a favorite of Hollywood greats. Many famous stars were known for their Persols including sexy Steve McQueen.

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Persol History

Turin 1917, Giuseppe Ratti, photographer and owner of Berry Opticians, began an adventure destined to lead to international success. Indeed, it was in a small courtyard in Via Caboto that he began to make technically advanced glasses, designed to satisfy the demands of pilots and sports drivers who required comfort, protection and optimum vision.  Thus Protector glasses were born, made using round smoked lenses with rubber edges and attached to the head by means of elastic bands. Soon they were adopted by the Armed Forces and by pilots in the Italian Military Aviation.

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Intuition, ingenuity, innovation and quality made Protector glasses the choice of several air forces around the world, including the United States. During this period they were worn by flying, driving and motorcycling aces – D’Annunzio, De Pinedo, Ferrarin, Chiron, Nazzaro, Fangio, Opessi, Bolognini and Ghersi to name but a few of their most famous users.  From the pen of a great designer, Eugenio Colmo, a.k.a. Golia, came to life the “Cinesino” in 1920, a character that distinguished the Berry shop in Via Roma and that, with its graphic development, accompanied advertising campaigns for Ratti’s products for 50 years, in particular the Persol line that was created in that period.

Again in the 1920s the famous yellow-brown lens that is mounted on all Persol glasses was created using neutral crystal made from the purest silica. Its singular characteristic is owed to a special “en masse” manufacturing process that determines its colouring and guarantees extremely high protection from the sun’s harmful rays.  Subsequent development of the Protector model, guided by an intuition and determination to create truly revolutionary sunglasses in terms of quality and ease of wearing, led to the creation of the Persol trademark (Persol from “per il sole” meaning “for the sun”, highlighting their function of protection against the sun’s rays).

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The extraordinary characteristics of this innovative product were its neat design, crystal lenses (the pride of Persol), the Silver Arrow (both a functional detail and unmistakable decorative element) and the Meflecto patent, a system studied to make the stems flexible and offer maximum comfort.

The 50’s marked the birth of the Silver Arrow, Persol’s unmistakable symbol: a hinge decorated with an arrow on the stem, inspired by the swords of ancient warriors. This innovation, born of Ratti’s intuition, was immediately patented in several countries.

Model 649, built for tram drivers in Turin who needed large glasses to protect their eyes against the air and dust, was created in 1957. The novelty of its design made it a very successful pair of glasses, copied over the years by many competitors, and in 1961 they entered into legend when Marcello Mastroianni wore them in the film “Divorce Italian Style”.

The 1980s extended the considerable attention that Persol had always paid to technological innovation and care for its products. Indeed, it took part in several expeditions to test its lenses at high altitudes and in the desert, verifying their performance in extreme conditions, and to experiment with the use of innovative materials.lso marked the birth of the Silver Arrow, Persol’s unmistakable symbol: a hinge decorated with an arrow on the stem, inspired by the swords of ancient warriors. This innovation, born of Ratti’s intuition, was immediately patented in several countries.

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Over the 80s and 90s, therefore, we see Persol being tested in the most extreme conditions, with an expedition to the Svalbard Islands in Northern Norway, the sponsoring of and participation in several editions of the gruelling Paris-Dakar race, and the outfitting of an entire team for the Pharaohs Rally in 1991.

And again, excursionist Enrico Rosso wore Persol glasses in 1989 as he climbed up to the Himalayan summit of Kun (23251 ft). With him was ophthalmologist Paolo Gugliermina who looked after ocular testing. Upon his return he reported that none of the men on the expedition had suffered eye problems thanks to protection from Persol lenses specifically designed for the mission.

Los Angeles, 1991, in the legendary and exclusive Rodeo Drive in Beverly Hills, the first Persol boutique opened as proof of a preference shown by an ever wider public.In 1994 Persol was present in 40 countries worldwide and sold in 3.500 points of sale in Italy and over 12.000 in the rest of the world. Its success was indisputable and due to the refinement of its models, Persol has been chosen for the advertising campaigns of great names in the world of fashion.

Persol has, from time to time, entrusted its public image to some exceptional figures: from the aforementioned Ornella Muti, Jean Alesi and Carol Alt to the extraordinary actress Maria Grazia Cucinotta, footballer Alessandro Del Piero (promoter in 1998-99) and footballer Filippo Inzaghi (promoter in 2004). These personalities have shown their preference for the Persol legend and interpreted its style and character with elegance and originality.

We’re CRAZY About Tiffany’s!

 

TIFFANY & CO EYEWEAR

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Like Audrey Hepburn’s character Holly Golightly said in the iconic movie Breakfast at Tiffany’s, “I’m CRAZY about Tiffany’s!”

Since 1837, the masterpieces of Tiffany & Co. have defined style and celebrated the world’s great love stories.
Tiffany Eyewear offers an elegant outlook on style with impeccable craftsmanship and unexpected details. Many of these exclusive designs are inspired by their iconic jewelry collections.

Optical Illusion has just received a new shipment of Tiffany eyeglasses, a customer favorite. Perfect timing for updating your Fall wardrobe or shopping for the holidays!

TIFFANY BLUE BOXOptical.Illusion.Tiffany

The world has been enthralled with the distinctive Tiffany Blue Box since the very beginning. It was Charles Lewis Tiffany who mandated that the coveted boxes could only be acquired with a Tiffany purchase. As reported by the New York Sun in 1906, “Tiffany has one thing in stock that you cannot buy of him for as much money as you may offer, he will only give it to you. And that is one of his boxes.”
Glimpsed under the tree at the holidays or carried out of Optical Illusion any day,  Tiffany Blue Boxes make hearts beat faster, and epitomize Tiffany’s great heritage of elegance, exclusivity and flawless craftsmanship.

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