Giorgio Armani has long been a leader in high end couture and ready-to-wear fashion. Now their eyewear division is taking a huge lead in Social Media and technology with their innovative “Frames of You” campaign. #framesofyou #armani
Super hot, super chic and taking the world of Social Media by storm. Want to get involved? Grab your favorite Armani’s and your smartphone and read on!
The gist of the campaign is really straightforward. If you wear Armani’s they are betting your life might be a little more than interesting. They encourage their fans to “Get in the Spotlight.” Giorgio Armani eyewear lovers everywhere are editing and posting photos and video of themselves, their lovers and their friends living the Armani lifestyle. What is interesting is how different people from different countries choose to flaunt their frames. We love it!
Optical Illusion in Del Mar is the areas leading source for current eyewear styles. “Armani has always been great but we have noticed an even higher standard of quality in 2013.” Now with this new digital campaign, stockholders are very excited about trending sales. We are just excited about all the fabulous looks we have for the season!
Get in the Spotlight Armani Campaign
“There is a story waiting to be told… YOURS! Be inspired by the new Frames of Life campaign and share your story with us through Frames of You! Every week we will select the best content and publish it here on our website. Shoot a short film or take still shots representing your favorite pair of sunglasses. This time you can direct and star in your own film!” http://alive.armani.com/en/pages/frames-of-life/
From Tokyo to Paris fans of Armani eyewear are posting videos of themselves, their lives, their Armani’s. These vignettes give a glimpse into another world. Armani sunglasses have a long history of being sexy and fashion forward. We, at Optical Illusion Del Mar love that Armani is so tech forward and continuing to set trends in the sunglass and eyeglass industry.
