MORE ACTIVATION FOR ADDED PROTECTION

All day your eyes are bombarded by light.  All day Transitions XTRActive lenses adapt to help protect your eyes from fatigue and strain caused by UV light and bright glare outdoors, and even activate behind the windshield.  Indoors they have a comfortable hint of tint to shield your eyes from strain caused by harsh indoor light.

• Activation behind the windshield of a car
• Comfortable hint of tint indoors to shield the eyes from harsh indoor light
• Our darkest lens outdoors, even in the hottest temperatures
• Block 100% of UVA & UVB rays
• Designed to work with most prescriptions and frames

Transitions® Has a Heart for Giving

We support Transitions efforts to help disadvantaged youth all around the world! They have programs helping in the US and abroad. Here are two of our favorites:

Transitions Optical Wins International Award for Campaign to Raise Eye Health in African-American Communities

Transitions Optical, Inc. and its trade public relations agency, Havas PR, have been honored by the International Public Relations Association (IPRA) with a Golden World Award for their campaign to raise eye health awareness in African-American communities. The initiative – which included an extensive partnership with the National Council of Negro Women (NCNW) to educate at-risk African Americans within their local communities – was named “Community Relations Campaign of the Year” in the Agency category. The IPRA’s Golden World Awards for Excellence in Public Relations are the world’s top public relations awards for agencies and communications departments.

With research confirming that African Americans are at greater risk for eye damage linked to UV exposure, yet often have less access to adequate eye care, Transitions Optical partnered with the NCNW to help reach African-American communities about their eye health risks. Throughout 2012, Transitions Optical worked with local NCNW chapters to distribute eye health education during community events throughout the country. A 2013 nationwide survey of consumers showed a 29 percent increase over 2011 in the number of African Americans who understood that their ethnicity could put them at risk for eye health issues – indicating that Transitions Optical’s efforts could have played a role in this behavioral change.

 

Transitions Optical and Grammy and CMA Award Winning Music Artist Darius Rucker Bring Healthy, Enhanced Vision to Hundreds of Nashville Area Music Students

Brand Ambassador Darius Rucker Explains the Importance of Vision in His Life to Students at Pearl Cohn Entertainment Magnet High School

Transitions Optical and Visionworks Team Up with the Country Music Association to Provide Complimentary Vision Screenings and Eyewear
PINELLAS PARK, Fla., November 7, 2013 – In an ongoing effort to raise awareness about the importance of healthy, enhanced vision, Transitions Optical, along with brand ambassador and Transitions® adaptive lenses™ wearer Darius Rucker and industry partner Visionworks®, brought free eye care services to several hundred students at Pearl Cohn Entertainment Magnet High School prior to the 47th Annual CMA Awards in Nashville, Tenn. To underscore the importance of vision in reading and playing music, Rucker shared his own personal story with the students about the role vision has in his life, both professionally and personally.

“Being a part of this event with Transitions Optical and Visionworks was a great experience,” said Darius Rucker. “Vision is a huge part of what I do not only in the studio and on stage, but also when I’m spending time with my family. When I first realized I needed glasses, my eye doctor recommended Transitions lenses based on my busy lifestyle, since they effortlessly change from clear to dark to enhance my vision and keep my eyes comfortable, even in bright glare. Meeting with the students at Pearl Cohn was an awesome opportunity to make a positive impact in these kids’ lives, by reminding them not to take their vision for granted.”